KRAFTON Announces Plans to Establish R&D Facility in India Focused on Localized Game Development

KRAFTON, the renowned game developer behind the globally popular titles like PUBG and BGMI, has announced plans to establish a research and development (R&D) unit in India by the upcoming year. The India CEO of KRAFTON, Sean Hyunil Sohn, disclosed that the company aims to concentrate on developing games that resonate with Indian cultural nuances, thereby tapping into the vast gaming market in the country.

Investment in Indian R&D

While the specific details regarding the upcoming R&D facility remain under wraps, the endeavor signifies KRAFTON's commitment to the Indian market. According to CEO Sohn, selections for the top location for the R&D unit are in progress. He emphasized the strategic importance of the Indian market and KRAFTON's intentions to invest significantly in the region to create gaming experiences tailored to the preferences of the local population.

Enhancing Local Gaming Landscape

Through the establishment of this R&D facility, KRAFTON demonstrates its dedication to fostering localized content catering to Indian gamers. This move can be seen as part of a broader strategy where international game developers recognize the need for region-specific content to appeal to diverse audiences. However, financial specifics related to this investment, or potential impacts on KRAFTON's market performance, symbolized by their stock ticker, have yet to be announced.

KRAFTON, R&D, India