High Tide Forms Joint Venture with Positive Intent Events to Integrate Cannabis into the Events Industry

In a groundbreaking move set to revolutionize the entertainment and events scene, High Tide Inc. HITI, a foremost entity in the legal cannabis market, recently declared the inception of a novel joint venture with Positive Intent Events. This partnership aims to fuse the domain of legal cannabis with the vibrant sphere of entertainment and events. The venture surfaces following the progressive decision by Alberta’s government to sanction cannabis pop-up retail stores at festivals and events designated for adults.

Revitalizing Entertainment with Cannabis Sales

The new alliance between High Tide and Positive Intent Events aspires to leverage the amended Alberta regulations. These modifications permit the inauguration of temporary cannabis retail outlets within adult-exclusive festivities, marking a significant shift in the on-site availability of cannabis. This venture aligns with High Tide’s strategy to explore unconventional and innovative channels to deliver its suite of cannabis products and services. It also represents a strategic step in incorporating legal cannabis into broader societal experiences, with the potential to craft a new normal where cannabis retail is a commonplace facet of entertainment.

Cannabis Meets Celebration: A Joint Venture’s Promise

High Tide’s collaboration with Positive Intent Events embarks on an ambitious journey to seamlessly integrate cannabis into the fabric of recreational and celebratory events. The initiative promises to cater to an adult audience, ensuring compliance with regulatory guidelines while presenting a newfound avenue for cannabis consumption. The venture is anticipated to kickstart a cultural shift, setting the stage for cannabis to become a staple in the realm of social festivities, akin to the role that alcohol has traditionally played.

Compliance and Forward-Looking Statements

High Tide emphasizes that this announcement acts as a designated news release in line with its prospectus supplement dated August 31, 2023, fulfilling the stipulations of its short form base shelf prospectus. This exemplifies the company's adherence to compliance and regulatory frameworks as it embarks on this enterprising journey. As High Tide navigates this new venture, it remains cognizant of its role as a leader in the ever-evolving cannabis marketplace.

jointventure, cannabis, entertainment