Bridgeline Digital Teams Up with Xngage to Elevate Optimizely Search with AI-Powered HawkSearch Connector

In an exciting joint venture in the world of eCommerce and marketing technology, BLIN Bridgeline Digital, Inc. has partnered with digital services firm Xngage to launch an enhanced search solution for Optimizely Configured Commerce customers, aiming to revolutionize the online shopping experience. Bridgeline, renowned for its marketing technology expertise, and Xngage, a leader in digital eCommerce services, have introduced the Xngage Connector, powered by Bridgeline's AI-driven HawkSearch software, delivering a more robust and personalized search capability to the Optimizely platform.

Enhanced Searching with HawkSearch AI

HawkSearch stands out in the digital market with potent site search and product discovery capabilities. The unveiling of the Xngage Connector signifies HawkSearch's seamless integration within the Optimizely Configured Commerce environment, bolstering eCommerce functionality. HawkSearch's 'workbench' tool is a core feature of this integration, allowing merchants to tailor search outcomes, orchestrate promotions, and manipulate product visibility through its intuitive 'boost and bury' functions. These enhancements are tailored to amplify online revenues, conversion rates, and average order value (AOV), exhibiting Xngage's acumen in technologically advanced eCommerce solutions.

Partnership Driving eCommerce Innovation

The alliance between Bridgeline and Xngage is represented through their collaborative effort of developing the Xngage Connector. Leaders from both companies have expressed their enthusiasm for the project. Jeff Cheal, the VP of Global Strategic & Technology Partnerships, spoke on the capability enhancements this connector brings to Optimizely users. Joe Albrecht, CEO of Xngage, and Ari Kahn, CEO of Bridgeline, have further commended the partnership for its forward-thinking approach to improving client implementations and its dedication to delivering revenue-generating solutions.

This strategic partnership is seen as a progressive step in catering to the B2B eCommerce market's growing demand for cutting-edge and scalable solutions. The Bridgeline and Xngage teams believe their unified efforts will set a new standard in customized online shopping experiences.

Webinar and Educational Opportunities

For those interested in learning more about this integration, HawkSearch and Xngage will be hosting an informative webinar. Scheduled for November 16th at 11 AM ET, this event will showcase the capabilities of the new Xngage Connector. Participants are encouraged to register to gain valuable insights into how this development could benefit their Optimizely Configured Commerce solutions.

Bridgeline Digital, Inc. continues to focus on aiding businesses in expanding their online revenue through increased traffic, improved conversion rates, and enhanced average order values. The company's partnership with Xngage marks another milestone in fulfilling its commitment to the digital marketing sector. To discover more about Bridgeline's offerings or to contact the company, inquiries can be directed to Danielle Colvin, SVP of Marketing at Bridgeline.

The mission of Xngage is to empower manufacturers and distributors in serving their customers in the digital sphere. With a wide array of professional services spanning from UX design to eCommerce implementation, Xngage dedicates its mission to ensuring a smooth digital transition. Further details about the company's services can be obtained by contacting Kathleen Lewarchick, VP of Marketing at Xngage.

Bridgeline, Xngage, Optimizely, HawkSearch, AI, eCommerce, Integration, Connector