Companies

Robert Kraft’s Foundation Ad Encourages Peaceful Protests Without Hate

Published May 10, 2024

A public service advertisement by the Foundation to Combat Antisemitism (FCAS), established by New England Patriots owner Robert Kraft, was broadcast during NBA playoff games, reaching millions of viewers. The core message of the advertisement emphasized the importance of maintaining peaceful protests, with a plea to the public to 'don't bring hate to the protest,' specifically urging against the drawing of swastikas or involvement of any hate symbols at such events.

Upholding the Spirit of Peaceful Protesting

The airing of this ad by the FCAS is a reflection of the ongoing efforts to promote understanding, unity, and peace, particularly during times of civil unrest. The foundation has been instrumental in fostering dialogue and education around the issues of antisemitism and hate in general. The NBA playoffs provided a prominent platform for the FCAS to convey their message to a large and diverse audience.

Media Impact on Social Issues

Fox Corporation FOX, a leading mass media company, operates numerous TV networks that often serve as outlets for public service announcements such as the one initiated by Kraft's foundation. With a widespread reach and influence, media companies like Fox Corporation play a pivotal role in the dissemination of information and awareness campaigns, particularly on matters of social concern during high-profile sporting events.

Philanthropy, Protests, Antisemitism