Economy

Costa Rica Tourism and Cirque du Soleil Partnership Ignites 'Pura Vida' Spirit

Published November 14, 2023

In an exciting move that melds the dazzling artistry of performance with the lush beauty of nature, Costa Rica's Tourism Authority has officially aligned with Cirque du Soleil, the globally celebrated circus performance company, to become the official tourism partner for the U.S. tour of Cirque du Soleil's latest spectacle, 'ECHO'. The collaboration aims to showcase Costa Rica's enchanting 'Pura Vida' philosophy to audiences across the United States, enticing show attendees with the promise of an exclusive trip to Costa Rica, a tropical paradise renowned for its rich biodiversity and adventurous spirit.

An Unforgettable Spectacle Meets Unparalleled Beauty

The synergy between the mesmerizing show 'ECHO' and the vibrant life of Costa Rica is no coincidence. Both stand as emblems of wonder and inspiration, drawing individuals to immerse themselves in experiences that transcend the ordinary. This strategic partnership heralds a significant opportunity for Costa Rica to highlight its unique attractions, including lush rainforests, pristine beaches, and a commitment to sustainability that resonates deeply with the ethos of Cirque du Soleil's imaginative productions.

A Gateway to the Heart of 'Pura Vida'

As part of this partnership, Cirque du Soleil show goers will have the opportunity to participate in a sweepstakes, offering winners an exclusive journey to Costa Rica. The campaign aims to translate the awe inspired by the performance into a tangible desire to explore the natural wonders of Costa Rica first-hand, seamlessly blending the art of entertainment with the art of travel. Attendees are thus encouraged not just to be spectators, but also adventurers in their own right, seeking the 'Pura Vida' way of life that Costa Rica promises.

In conclusion, this collaboration is a beacon for exponential exposure and an innovative push for Costa Rica's tourism sector. Through Cirque du Soleil's platform, Costa Rica can extend an invitation to the world to come and experience the awe of its natural beauty, and the warmth of its culture.

Tourism, Partnership, Experience