Brunswick Corporation Bolsters its ACES Strategy with Boating Intelligence™ Investments

METTAWA, Ill., July 18, 2024—Brunswick Corporation BC, a global frontrunner in marine technology, has announced a significant enhancement to its ACES (Autonomous, Connected, Electrified, and Shared) strategy, introducing Boating Intelligence™, an initiative set to transform the maritime experience. This comprehensive smart boating program underlines Brunswick's commitment to innovation in marine autonomy and connectivity, propelling the boating industry forward.

Immersing into the Boating Intelligence™ Initiative

Boating Intelligence™ leverages the latest technologies to offer boat owners and operators an unparalleled experience in vessel management, navigation, safety, and entertainment. By integrating intelligent systems, the initiative promises not just a surge in boating efficiency but also enhanced enjoyment and security on the water.

Advancing the ACES Framework

The recent strategic investments by Brunswick Corporation in Boating Intelligence™ are specifically aimed at reinforcing its ACES (Autonomous, Connected, Electrified, and Shared) framework. This bold move signals a strong confidence in the future of smart and connected boating solutions, which are poised to redefine maritime mobility, sustainability, and community.

About Brunswick Corporation

Brunswick Corporation BC, headquartered in Mettawa, Illinois, is a leading designer, manufacturer, and marketer of recreational marine products globally. The company's commitment to innovation and excellence can be seen in its well-strategized investments like the Boating Intelligence™ initiative, paving the way for growth and value creation in the recreational boating sector.

Autonomous, Connected, Electrified, Shared