Choice Hotels Unveils Its Most Extensive Marketing Campaign Featuring Keegan-Michael Key

NORTH BETHESDA, Md. - In a significant company move, Choice Hotels International, Inc. CHH, a world-renowned hotel franchisor, has announced the launch of the most comprehensive multichannel marketing campaign in its history. The new campaign is set to feature Keegan-Michael Key, an acclaimed actor and writer, who will navigate audiences through the diverse portfolio of Choice Hotels' brands. This strategic move is designed to accentuate the suitability of Choice Hotels for every kind of traveller and every type of stay.

An Array of Options for Every Traveller

Entitled 'A Stay for Any You,' the campaign underscores the versatility and broad appeal of the Choice Hotels brand. Each advertisement showcases the varied hotel brand offerings within the company's portfolio, from upscale options for business travelers to cozy stays for family vacations, ensuring that there's a Choice Hotel for every occasion and every 'You'.

Strategic Advertising with a Familiar Face

Keegan-Michael Key brings his distinctive charm and humor to the campaign, bridging the connection between travelers and the perfect hotel choice for their varied needs. The campaign's multichannel approach aims to create a significant brand moment that resonates with travelers on various platforms, heightening visibility and enhancing consumer engagement.

A Milestone for CHH

This major advertising initiative reflects CHH's dedication to brand growth and market presence. As a leading hotel franchisor based in Rockville, Maryland, Choice Hotels International is setting a new standard in hospitality marketing with innovative strategies designed to capture the essence of its diverse and extensive range of hotel brands.

ChoiceHotels, Marketing, Campaign