Companies

Life Time Hosts National Livestream Pickleball Event Featuring Andre Agassi

Published August 19, 2024

Life Time Group Holdings, Inc LTH, renowned for providing premium health, fitness, and wellness experiences, is stepping into the digital sports arena by hosting a national livestream pickleball event. The event will feature tennis legend Andre Agassi and will be broadcast live from Life Time PENN 1 in New York City. Slated for Monday, August 19 at 6:30pm ET, the livestream will be accessible to all via the complimentary Life Time app, showcasing top-notch pickleball play with elite players engaging in the increasingly popular sport using the brand's newly introduced LT - The Ultimate Pickleball.

Life Time Expands into Livestream Sporting Events

Marking a significant foray for LTH into digital live sports, the event leverages the company's state-of-the-art facilities and robust digital platform to engage with a broader audience. Life Time's decision to livestream high-caliber pickleball matches is in tandem with the sport's growing appeal and the company's commitment to fostering an active lifestyle among its members.

Innovating the Pickleball Experience with LT

The event is set to highlight Life Time's innovative LT - The Ultimate Pickleball, which promises to enhance the game for players and spectators alike. The investment in such initiatives demonstrates Life Time's dedication to staying at the forefront of sports and recreation, potentially attracting new members and retaining existing ones in an increasingly competitive market.

Alphabet Inc. - The Technology Giant Behind Google

While not directly involved in the pickleball event, Alphabet Inc. GOOG, the world-renowned parent company of Google, continues to exert its influence as a major player in technology. By offering a multitude of digital services and platforms, including those that might stream such sporting events, Alphabet plays a significant role in how consumers access and enjoy content. Alphabet continues to be a formidable force in the global tech landscape, championing innovation and setting trends across various sectors.

LifeTime, Pickleball, Agassi