Global AVOD Market Poised for Substantial Growth by 2029 with Major Streaming Giants Expanding Worldwide

The Advertising-Based Video on Demand (AVOD) landscape is witnessing a significant transformation, with revenue projections for TV series and movies set to soar from $39 billion in 2023 to an impressive $69 billion by 2029. According to a freshly published report titled "Global AVOD Forecasts 2023", this substantial financial increment symbolizes a robust $30 billion growth over the six-year forecast period.

US Dominance in the AVOD Market

Despite other nations accelerating in the AVOD marketplace, the United States is still anticipated to be a substantial contributor, accounting for 31% of the total AVOD revenue by 2029. This marks a slight decrease from the 40% contribution in 2023, indicating a global shift and rapid development within the AVOD sector in other regions. Nevertheless, the US is expected to experience a healthy growth, adding another $6 billion to its AVOD earnings in the same timeframe, with China projected to add approximately half this amount.

Content Streaming Titans and Future Predictions

The report further forecasts the global expansion of key players in the streaming industry. By the end of 2029, Netflix NFLX and Disney+ are both predicted to have a presence in 46 countries. HBO Max, part of Warner Bros. Discovery WBD, is slated to reach 35 countries, and Paramount+/SkyShowtime is on track to enter 37 nations. These expansionary moves may, however, be more conservative than previous predictions, as various platforms have revised their international development strategies to mitigate the risks presented in emerging markets.

Alphabet Inc. GOOG, steering the helm of video streaming through YouTube, and Meta Platforms, Inc. META, with Facebook as a content-sharing platform, are also prominent players actively shaping the AVOD landscape.

Who Stands to Benefit?

This report primarily caters to stakeholders such as corporate developers, strategists, analysts, and researchers. It offers invaluable insights to content owners, broadcasters, SVOD and AVOD platforms, telecommunications companies, pay-TV operators, TV equipment manufacturers, banks with media analysts, and consultancies specializing in media analytics.

Comprehensive Sector Coverage

Published in September 2023, the 236-page report provides exhaustive coverage of the AVOD sector, strictly focusing on TV episodes and movies. The report, leveraging data up to June 2023, includes revenue estimates for 138 countries, executive summaries of major AVOD platforms, and insight profiles for ten significant markets. It discusses the trajectory for the sector from 2015 through 2028, offering a detailed overview of regional and global trends.

Industry Giants and Global Reach

The exhaustive list of companies mentioned in the report features industry behemoths from across the globe, including regional services like Tencent Video, Alt Balaji, and Mango, alongside well-established platforms such as Netflix, Disney+, Paramount+, and HBO.

The AVOD market is evolving, and this report stands as an essential guide for understanding the current trends and future predictions, which signal a dynamic era for advertising-based video streaming worldwide.

AVOD, growth, streaming