Companies

Alphabet Inc's GOOG Powers New AI-Driven Video Platform 'BITS' in Saudi Arabia

Published March 13, 2024

The media and telecommunications landscape in Saudi Arabia is poised to undergo a transformative change with the introduction of 'BITS', an innovative platform featuring short-form, AI-driven video content. This cutting-edge service is the result of a strategic partnership between QuickPlay and the Saudi Telecom Company, leveraging technology from Alphabet Inc's GOOG.

Innovating Content Delivery in Saudi Arabia

GOOG, under the umbrella of Alphabet Inc., plays a crucial role in the technical evolution of content delivery through 'BITS'. The platform aims to cater to the dynamic Saudi market, which is experiencing an insatiable demand for fresh and technologically advanced entertainment options. Alphabet Inc., recognized as one of the world's leading tech companies, contributes its extensive expertise to support the ambitious vision of redefining media consumption in the region.

Alphabet Inc.: An Overview

Renowned multinational conglomerate Alphabet Inc., parent company of GOOG and other high-profile subsidiaries, was formed on October 2, 2015. It was a strategic move, rebranding the tech giant to better reflect its expanded portfolio beyond the traditional Google search engine. Today, Alphabet stands out as a global leader in technology, generating substantial revenue and ranking highly among the world's most valuable corporations. While maintaining control through its co-founders, Alphabet continues to drive innovation across numerous industry segments.

Alphabet, QuickPlay, SaudiTelecom