Why You Shouldn't Book Flights on Saturdays, According to Upgraded Points Study

The Worst Day to Book a Flight

For those who take solace in the relaxation that Saturday brings, enjoying a day of rest or attending to personal chores, the quest for leisure might not extend to booking cost-effective flights. A novel study conducted by Upgraded Points, harnessing data from GOOG’s Google Flights for some of the most frequented domestic air routes, has uncovered a less-known fact. The revelation points towards Saturday being the most unfavorable day of the week for securing economical flight tickets. This analysis studied fare patterns across four consecutive weeks on ten heavily trafficked routes within the United States.

Impact on Major Airlines

The study’s implications resonate through the airline industry, with effects likely experienced by key players such as AAL American Airlines, SAVE Spirit Airlines, and JBLU JetBlue Airways. The timing of ticket purchases can influence the profitability of these airlines as demand fluctuations dictate fare variability. The data illuminated by this recent study is instrumental for both consumers aiming to minimize expenses and airlines like AAL, SAVE, and JBLU, which strategize on pricing to maximize revenue.

About the Companies Discussed

GOOG represents Alphabet Inc., a behemoth tech conglomerate that stands tall as one of the most substantial global technology companies in revenue and market value. Alphabet Inc. claims the parentage of Google along with its various erstwhile subsidiaries. Conversely, JBLU JetBlue Airways prides itself on providing premium passenger air travel across the United States, headquartered in New York, while SAVE Spirit Airlines propels its airline services from Miramar, Florida. AAL American Airlines Group Inc. flies from its Fort Worth, Texas headquarters, distinguishing itself as a significant airline holding company in the American market.

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