Nexxen SSP Forms Alliance with Taiv to Bolster CTV and OOH Advertising Capabilities

NEW YORK, Dec. 15, 2023 (GLOBE NEWSWIRE) – Nexxen, a global provider in the ad tech space recognized for its comprehensive video and Connected TV ("CTV") solutions, has entered into a strategic partnership with the outdoor advertising company Taiv to enhance its CTV out-of-home (OOH) advertising services. This collaboration signals a significant move in the advertising industry, tapping into the synergies between Nexxen's supply-side platform (SSP), Nexxen SSP, and Taiv's robust OOH infrastructure, with the joint objective of creating a seamless and expansive advertising ecosystem.

Revolutionizing the CTV OOH Landscape

The partnership brings together Nexxen SSP's cutting-edge technology with Taiv's extensive OOH network. The alliance is poised to transform the conventional boundaries of advertising by leveraging the growing significance of CTV platforms and integrating it with the traditional OOH advertising models. The initiative is designed to empower advertisers with more dynamic and versatile options for reaching their target audiences.

Details of the Groundbreaking Collaboration

By binding the forces, Nexxen SSP and Taiv plan to push the envelope in advertising possibilities. As CTV becomes an increasingly crucial channel for advertisers, the fusion with OOH advertising promises to expand brand outreach, reinforce marketing messages, and drive consumer engagement through innovative and impactful ad placements. This move is also reflective of the broader industry trend towards creating more cohesive and connected advertising solutions that bridge various mediums and platforms.

Impact on the Market and Investors

The announcement of this partnership is a promising development for stakeholders in Tremor International Ltd TRMR, the parent company of Nexxen. Headquartered in New York, New York, Tremor International Ltd specializes in online video advertising services, catering to the needs of both buyers and sellers in the dynamic video ad market. The synergy between Nexxen SSP and Taiv is anticipated to further enhance the company's service offerings and potentially boost its market share and financial standing within the ad tech industry.

investment, partnership, advertising