Banglalink Acquires Exclusive Rights to Stream ICC Cricket in Bangladesh

VEON Ltd. VEON, a leading global provider of connectivity and internet services headquartered in Amsterdam, the Netherlands, announces a groundbreaking development for cricket enthusiasts in Bangladesh. Its subsidiary, Banglalink, has emerged as the exclusive digital streaming partner for International Cricket Council (ICC) matches in Bangladesh. This strategic move signifies a significant foray into digital entertainment, enhancing Banglalink's standing as a pioneer in the country's digital landscape. As cricket is woven into the socio-cultural fabric of Bangladesh, this initiative by VEON to empower Banglalink with ICC streaming rights is poised to bolster its market presence and cater to millions of cricket fans.

The Impact on Bangladesh's Cricket Fandom

Cricket's popularity in Bangladesh is unparalleled, and the acquisition of streaming rights by Banglalink is set to revolutionize how the sport is consumed digitally. This is a testament to VEON's commitment to delivering outstanding digital services and enriching the lives of its subscribers. Fans will now have unprecedented access to live matches, highlights, and exclusive cricket content, all at their fingertips through Toffee - Banglalink's digital platform.

Enhancing VEON's Digital Footprint

This strategic initiative underscores VEON's dedication to expanding its digital services beyond traditional telecommunications. By tapping into the cricket streaming sphere, VEON not only diversifies its offerings but also positions Banglalink to leverage the sports digital content market. This move aligns with VEON's mission to bridge the digital divide and provide innovative solutions that resonate with local consumers, affirming its role as a digital frontrunner in emerging markets.

Banglalink, Cricket, Streaming