BlueRush Delayed in Filing Financial Statements; Anticipated FFCTO

BlueRush Inc. ("BlueRush" or the "Company"), a company based in Toronto, announced that it will be unable to meet its deadline for filing audited annual financial statements and management discussion and analysis for the financial year ending July 31, 2024. The original deadline was set for November 28, 2024. This delay affects key documentation as required by regulatory authorities.

The Company highlighted that it is striving to complete these filings as quickly as possible by working closely with its auditors. However, due to this delay, BlueRush anticipates receiving a Failure-to-File Cease Trade Order ("FFCTO") from the Ontario Securities Commission. An FFCTO would restrict the trading of the Company’s securities until the required filings are made.

Company Background

BlueRush operates in the Software as a Service (SaaS) sector, specializing in personalized video solutions. The Company’s primary product offering is IndiVideo®, which is known for its interactive and personalized video capabilities that aim to improve customer engagement and return on investment throughout the customer journey.

Through this innovative product, BlueRush helps its clients gather valuable data through video interactions. The insights gained can significantly enhance customer relationships and marketing strategies.

Forward-Looking Statements

In their announcement, BlueRush also included forward-looking information regarding the timing of their filings and the subsequent FFCTO. The Company noted that various factors could influence the actual events. These factors include regulatory changes, market conditions, and other operational uncertainties.

Ultimately, while the current delay poses challenges, BlueRush is committed to resolving these issues promptly and keeping stakeholders informed on progress.

BlueRush, FFCTO, Financials