Qualtrics Honors Elite Brands with 2024 XM Breakthrough Artist Award

In a noteworthy announcement, Qualtrics has revealed the recipients of its prestigious 2024 XM Breakthrough Artist Award, marking a significant acknowledgment for companies that have demonstrated exceptional growth and innovation. Esteemed brands from a range of industries have been highlighted for leveraging Qualtrics’ Experience Management (XM) platform to drive impressive growth, achieve cost savings, enhance productivity, and build customer loyalty.

Recognizing Excellence in Experience Management

Among the acclaimed winners are hospitality giant Hilton, sportswear behemoth adidas, entertainment pioneer DISH Network, and modern-day 'roadside' burger stand Shake Shack SHAK. These brands have not only set benchmarks in their respective spheres but have also showcased how to successfully adapt and thrive in a competitive market by integrating customer insights and feedback into their business strategies.

Shake Shack: A Case Study in Innovation

Specifically, Shake Shack Inc. SHAK, known for its commitment to quality and innovation in the fast-casual dining sector, has leveraged XM solutions to fine-tune the dining experience to customer preferences, resulting in greater loyalty and an enhanced bottom line. The company’s strategic approach to experience management serves as an exemplar within the industry, proving that customer-centric decisions can lead to tangible business success. Shake Shack’s journey, from a single hot dog cart in Manhattan to an international chain, continues to evolve positively through their application of Qualtrics’ insights.

Impact on Business and Customer Relations

Qualtrics' XM platform has equipped these award-winning companies with a sophisticated toolset to analyze and utilize customer experience data in real-time. With Qualtrics, brands like Hilton, adidas, and DISH Network can swiftly respond to the dynamic demands of the market, personalizing their services and addressing consumer needs more effectively. This intelligence-gathering paradigm is changing how businesses operate, fostering an environment where customer satisfaction is key to driving revenue growth and brand loyalty.

Qualtrics, Awards, Innovation