Companies

ByteDance Retreats from Gaming Sector, Easing Tensions with Tencent

Published January 15, 2024

In an unexpected turn of events that could mark the end of heated disputes, ByteDance, the parent company of the viral video app TikTok, has decided to withdraw from the competitive gaming market. This retreat represents a significant step back from one of the robust revenue streams of its chief rival, Tencent Holdings Ltd. (TCTZF), the Chinese multinational conglomerate specializing in various internet-related services and products. The move is set to alleviate the online skirmishes and legal confrontations that have been a common occurrence between the two tech behemoths.

Impact on the Gaming and Tech Industry

ByteDance's exit from gaming could have far-reaching implications for the industry, signaling a possible reduction in competition for Tencent, particularly for its blockbuster title 'Honour of Kings.' Douyin, Chinese counterpart of TikTok, now has approval to broadcast content related to 'Honour of Kings,' further indicating a de-escalation of the prior content rights conflict. This could lead to a more conducive environment for Tencent's continued dominance in the gaming sector, potentially impacting Tencent's share performance (SZIHF) positively.

The End of a Corporate Rivalry?

While ByteDance's withdrawal from gaming does not necessarily mean the end of rivalry across all fronts, it certainly closes a contentious chapter. The series of legal disputes and online altercations that had typified the interactions between Tencent and ByteDance may now subside with this strategic retreat. Analysts will be watching closely to see how this newfound peace affects both companies and whether it signals a broader truce or simply a temporary ceasefire in a particular arena.

Tencent, ByteDance, Douyin