DORITOS® and EMPIRICAL Unveil a Spirited Collaboration with the Launch of Nacho Cheese Spirit

In a striking display of innovation within the food and beverage industry, Doritos and culinary creatives at Empirical have joined forces to release an unprecedented product that marries the intense flavors of snacks with the sophistication of spirits. Announced on December 12, 2023, the Empirical x Doritos® Nacho Cheese Spirit is a daring foray into a new product category, blending the iconic taste of Doritos nacho cheese with the craft of distilled beverages.

Infusing Culinary Expertise with Iconic Flavors

The partnership between Doritos, a flagship brand under PepsiCo Inc. PEP, and Empirical, a company renowned for its experimental approach to flavors, signifies a landmark event in consumer goods. The Empirical x Doritos® Nacho Cheese Spirit aims to captivate both snack enthusiasts and spirit connoisseurs alike, offering a unique beverage experience that embodies the signature zesty and bold essence of Doritos chips.

A Blend of Industry Giants

Empirical's innovative edge in crafting high-quality spirits with distinctive profiles complements the mass appeal and brand power of Doritos. Simultaneously, PepsiCo Inc.'s PEP broad market presence and distribution channels provide a formidable platform for this new product's introduction to an eager audience. Notably, this collaboration has the potential to capture the attention of investors and industry watchers alike, as novel product initiatives such as this often reflect a company's dynamic approach to expanding its brand portfolio and tapping into new market segments.

Meta Platforms, Inc. META, while not directly tied to this venture, represents another investable entity that is continually evolving. Known for connecting people across the globe through innovative platforms, Meta illuminates the diverse ways in which leading companies are branching out and engaging with new consumer trends.

innovation, partnership, collaboration