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Apple's Unattainable Series 9 and Ultra 2 Watches Still Reach Consumers Via Third-Party Retailers

Published December 28, 2023

In an unforeseen continuity of sales, Apple Inc.'s AAPL restricted Series 9 and Ultra 2 smartwatches continue to be accessible to consumers in the United States through various third-party retailers. Despite the prohibition imposed on the sale of these specific models, potential buyers have alternative avenues to procure them.

Surprising Availability Amidst Sales Ban

What initially seemed like the end of the road for the Apple Series 9 and Ultra 2 watches in the US market, swiftly turned into a narrative of resilience. Well-known retailers, including Best Buy Co., Inc. BBY, an established American consumer electronics retailer, along with Target, AT&T, and even the online giant Amazon, still had the banned Apple watch models listed for sale as of December. This revelation indicates that while the official channels may be restricted, these high-demand products find their way to consumers through alternative retail ecosystems.

The Corporations Behind the Sales

Best Buy's stance in this scenario is noteworthy, given its substantial presence in the consumer electronics market. This multilateral retailer stands as a go-to for many tech enthusiasts and has a history of aligning itself with consumer demands. Similarly, Masimo Corporation MASI, known for its groundbreaking non-invasive monitoring technologies, represents another layer in the technology sector, though not directly related to the consumer's current pursuit of the Apple watches. These instances collectively highlight the complexity of the retail market, where products often traverse through various channels before reaching end-users.

Apple themselves, a behemoth in technology, oversee a sprawling empire known for its innovative electronics and software solutions. With the Series 9 and Ultra 2 watches, Apple pushes the envelope of what wearable technology can achieve, thus perpetuating their legacy as a leader in tech. Yet, these prohibitions and subsequent third-party sales underscore the multifaceted challenges and opportunities within the tech market.

Apple, Retail, Technology