Atlanta Hawks Announce Broadcast Partnership with Peachtree TV and WANF, Offering Free Over-the-Air Game Coverage

The Atlanta Hawks, an established NBA franchise, are set for a nostalgic return to Peachtree TV (WPCH) after nearly three decades, reigniting a historic partnership with local Atlanta broadcasting. Signaling a pivotal moment for fans and the broader community, the Hawks have also joined forces with WANF for the upcoming series of broadcasts.

Historic Broadcast Revival

In a landmark agreement, Peachtree TV will commence broadcasting of Atlanta Hawks games starting January 12th, 2024, with a home game against the Indiana Pacers. This deal marks the return of the Hawks to a familiar station and enables the wider Atlanta fanbase to connect with their team over the airwaves at no cost. Each Friday night, supporters can look forward to catching the Hawks in action on Peachtree TV, making high-level basketball more accessible to the community.

Implications for Fans and Sponsors

This development relaunches a treasured platform for Hawks enthusiasts, granting free access to live games traditionally limited to paid networks or online streaming services. Beyond the obvious excitement for fans, this strategic move also paves the way for broader sponsorship opportunities and increased local market engagement, potentially influencing sponsor-driven revenues and partnership synergies.

Community and Market Impact

The partnership between the Atlanta Hawks, Peachtree TV, and WANF is poised to generate a surge in local viewership ratings, harnessing the team's performance to drive brand visibility for associated businesses. As the Hawks grace the screens of Peachtree TV, advertisers may consider leveraging this amplified exposure, subsequently impacting various market dynamics and potentially affecting stock valuation for companies with vested interests.

Atlanta, Hawks, Broadcast