Infosys Enhances the Australian Open 2024 with AI Innovations, Debuting 'Rafa Forever' Experience

Embracing the confluence of technology and sports, Infosys Limited INFY, a global leader in next-generation digital services, has partnered with Tennis Australia to transform the Australian Open 2024 into a tech-infused event. This prestigious Grand Slam event is set to feature state-of-the-art AI-first technologies, enhancing the experience for fans, players, and media personnel alike.

Revolutionizing the Australian Open with AI

Infosys' introduction of cutting-edge digital platforms at the Australian Open is a strategic move designed to elevate the tournament's interaction and engagement. The company's latest generative AI capabilities will empower users with personalized experiences, comprehensive analytics, and real-time insights. By integrating these advanced technologies, Infosys seeks to provide an immersive audience experience, whether on-site or from the comfort of one's home.

'Rafa Forever' - A Tribute to a Tennis Legend

Innovation doesn't end with fan engagement at INFY. Infosys has also launched a novel Gen AI feature titled 'Rafa Forever', inviting fans to partake in a unique experience. With this campaign, millions of Rafael Nadal enthusiasts who miss witnessing his prowess at the Australian Open can celebrate the legacy of this tennis icon. 'Rafa Forever' serves as a digital celebration of Nadal's illustrious career and enduring spirit, allowing fans to relive his extraordinary moments at the tournament.

Headquartered in Bengaluru, India, INFY offers a comprehensive suite of services including digital consulting, technology, and outsourcing. With a global footprint extending across North America, Europe, and India, Infosys is at the forefront of driving digital transformation within a variety of sectors.

Infosys, AustralianOpen, AI