PEPSI® Wild Cherry Unveils 'Get Wild' Campaign to Entice Millennial Consumers

PepsiCo, Inc. PEP, the global food and beverage leader, is embracing the vibrancy of contemporary youth culture with its latest campaign for PEPSI® Wild Cherry. With a focus on celebrating the distinct 'wild' side of the millennial generation, the 'Get Wild' campaign marks a significant promotional endeavor, complete with engaging national television adverts, promotional giveaways, and a range of immersive consumer experiences. The initiative underscores PepsiCo's unwavering commitment to innovatively connect with customers and reinforces the company's extensive capabilities in marketing and branding within the competitive beverage sector.

Understanding Millennial 'Wildness'

Millennials are renowned for their unique approach to life, valuing authentic experiences and self-expression. Recognizing this, PEPSI® Wild Cherry's 'Get Wild' campaign crafts a narrative that resonates with this demographic's individualistic lifestyle. Through the rollout of two national television spots, the campaign captures the essence of what being 'wild' signifies to millennials—an adventure in the everyday and an embrace of life's spontaneous moments. Unlike traditional interpretations of 'wild,' PepsiCo taps into the desire for genuine enjoyment and the celebration of personal liberty.

Engagement Beyond the Screen

The 'Get Wild' campaign extends its reach beyond television commercials by offering consumers the chance to indulge in the bold taste of PEPSI® Wild Cherry free of charge. This strategic move not only fosters brand affinity but also allows PepsiCo to directly influence consumer preferences through firsthand product experiences. Moreover, the campaign is bolstered with additional promotions designed to encourage consumer participation and drive further brand awareness. As a result, PepsiCo demonstrates adeptness in consumer engagement, positioning PEPSI® Wild Cherry as a beverage that stands out in the crowded marketplace.

Campaign, Millennials, Marketing