Stocks

Market Watch: Volatility in Affirm Holdings Inc Amidst Apple Pay Later Service Discontinuation

Published June 18, 2024

Affirm Holdings Inc AFRM stock experienced significant volatility during Monday's afternoon trading session. The erratic movement in the stock price was a reaction to a report that Apple Inc. AAPL might be discontinuing its Apple Pay Later service, according to a recent revelation from 9to5Mac. This service was first introduced in the United States the previous year.

Impact of Apple's Decision on Affirm Holdings

The potential cessation of Apple Pay Later casts a direct impact on Affirm Holdings Inc., which operates a comprehensive digital and mobile commerce platform. Headquartered in San Francisco, California, Affirm has built a significant presence in the digital payment space in North America.

Understanding Apple Inc.

Apple Inc., with its stock ticker AAPL, is a household name in the sphere of consumer electronics, computer software, and online services. Holding the title of the largest technology company by revenue, with listings amounting to $274.5 billion in 2020, and as of 2021, also the most valuable company in the world. Apple is lauded as the fourth-largest vendor of personal computers and smartphones globally and stands firmly among the Big Five giants of the American information technology industry, alongside Amazon, Google, Microsoft, and Facebook.

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