Fresco Appoints Ex-Fitbit Exec Joanne Savage as New CMO

DUBLIN, Ireland—As of February 20, 2024, a pivotal shift is underway at Fresco—renowned as the premier smart kitchen technology provider aligning with the world's most significant appliance brands. The organization proudly declares the infusion of new leadership with Joanne Savage assuming the pivotal role of Chief Marketing Officer. This significant recruitment comes as a strategic enhancement to Fresco's executive ensemble, leveraging Savage's distinguished tenure and acumen garnered from her previous executive stint at Fitbit, among other industry-leading establishments.

Seasoned Leadership Joining Fresco's Executive Team

With a laudable track record of driving growth and brand development, Joanne Savage brings an unparalleled level of expertise to Fresco. Her insights and innovative strategies are anticipated to bolster Fresco's market presence and foster enduring relationships with consumers and partners alike. Savage's vision for marketing is not only reflective of contemporary trends but also anticipates future shifts in the smart home ecosystem, positioning Fresco at the vanguard of the industry's evolution.

Strategic Move Amidst Competitive Landscape

Joanne Savage's appointment as CMO comes at a time when Fresco is navigating a fiercely competitive market. Her cross-functional leadership capabilities and her adeptness at navigating product innovation and consumer engagement are considered pivotal assets that will drive the company's growth trajectory. This executive shuffle signifies Fresco's commitment to strengthening its brand and expanding its market reach, leveraging Savage's storied success to retain a competitive edge within the smart kitchen sector.

Fresco, Appointment, CMO