Getty Images Introduces Generative AI Platform by iStock, Fueling Creative Possibilities for Small Businesses and Marketers

In a significant development for the graphic design and marketing industries, Getty Images Holdings GETY has announced the introduction of a powerful new tool designed to enhance creative output for small businesses, designers, and marketing professionals. This innovative platform, which was unveiled at the notable Consumer Electronics Show (CES), stands as a testament to the company's commitment to leveraging cutting-edge technology to serve its customers' evolving needs.

Collaboration with NVIDIA Drives the Generative AI Initiative

At the core of this new service is the technologically sophisticated NVIDIA Picasso, a framework developed by the leading American technology company NVIDIA Corporation NVDA. Known for its prowess in creating GPUs for both gaming and professional markets, as well as system on chip units (SoCs) tailored for the mobile computing and automotive industries, NVIDIA's expertise has been instrumental in powering the generative AI offered by Getty Images.

An Accessible Solution for Commercially Safe Visual Content

The recent collaboration between Getty Images and NVIDIA has culminated in an offering that promises affordability and security, two factors of paramount importance for businesses eyeing to harness generative AI in their visual marketing and advertising projects. By providing an economically viable alternative to traditional stock images, this service paves the way for businesses of all sizes to explore and integrate AI-generated visuals that are commercially safe and compliant with usage rights, ensuring peace of mind in their creative endeavors.

Revolutionizing Creative Processes for Diverse Clientele

The Generative AI by iStock platform is more than just a tool; it is a revolution in the creative process. Small businesses, designers, and marketing teams now have access to an unprecedented level of creative freedom and flexibility. The ability to tailor images to specific needs while staying within a budget heralds a new era of innovation and efficiency in digital marketing and content creation. As Getty Images ventures into the realm of generative AI with NVIDIA's support, the two companies exemplify the transformative potential of technological partnerships in contemporary business practices.

GettyImages, ArtificialIntelligence, Marketing