Layered Reality Partners with Technicolor's The Mill for 'Elvis Evolution' Immersive Experience

Layered Reality, a company renowned for creating immersive experiences, has recently teamed up with Technicolor Group, which owns the award-winning visual effects company The Mill. This strategic partnership is set to bring forth 'Elis Evolution,' an immersive experience that promises to captivate Elvis fans and audiences worldwide.

The Mill's Impressive Track Record

Having been one of the trailblazers in visual effects (VFX), The Mill's reputation precedes it. Notably, the company's expertise in icon replacement technology secured them a BAFTA and an Oscar following their groundbreaking work on the film 'Gladiator.' Their continued excellence in VFX is emphasized by a string of high-profile awards, including three Cannes Gold Lions, achieved alongside FCB NY and Michelob ULTRA for the innovative 'Lap of Legends,' a virtual race experience for Williams Formula 1.

Strategic Alliance Benefits

By signing this strategic partnership, Layered Reality stands to leverage The Mill's extensive capability in creating immersive and engaging experiences. This alliance is anticipated not only to elevate the production quality of 'Elvis Evolution' but also set a new benchmark for immersive entertainment. While financial terms of the agreement have not been disclosed, the collaboration between Layered Reality and Technicolor Group's The Mill is a move that industry observers are keenly watching.

LayeredReality, Technicolor, TheMill