Companies

Hard Rock International and Seminole Gaming Partner with Royal Caribbean and Celebrity Cruises for a Unique Cross-Industry Alliance

Published April 27, 2024

In a notable cross-industry collaboration, Hard Rock International, in conjunction with Seminole Gaming, has announced a new global partnership with Royal Caribbean International and Celebrity Cruises. This strategic alignment aims to deliver enhanced travel experiences by leveraging the strengths and offerings across both the land-based gaming and cruise industries, providing unique benefits to customers worldwide.

A Land-to-Sea Loyalty Program

The partnership is poised to introduce innovative travel benefits, intertwining the popular loyalty programs of each entity. Customers affiliated with Hard Rock and Seminole Gaming's rewards programs will now have the opportunity to enjoy benefits aboard the fleets of Royal Caribbean International and Celebrity Cruises, and vice versa, effectively broadening the horizons for loyal travelers of these brands.

Enhanced Customer Experience

By merging the allure of high-stakes gaming and luxury cruising, guests can expect a seamless transition in their entertainment and travel ventures. With each corporation bringing its own flair to the table, these merged rewards systems signal a pioneering approach to customer engagement, aiming to set new precedents in both sectors. The venture is not only a win for the participating companies but also for their respective clientele who stand to enjoy an enriched array of exclusive offers and perks.

For those invested in the travel and leisure sector, the stock symbol RCL represents Royal Caribbean Group, the American global cruise holding company previously known as Royal Caribbean Cruises Ltd., and is one of the key players in this grand partnership. Incorporated in Liberia and operating out of Miami, Florida, the group's involvement reflects their ongoing dedication to innovation and customer satisfaction within the cruise industry.

travel, gaming, cruises