UFC® Strikes New Multi-Year Deal with Monaco® Cocktails, Cementing its Marketing Partnership

LAS VEGAS, Nov. 13, 2023 – In a significant development for sports marketing partnerships, UFC®, the globally recognized leader in mixed martial arts, together with Atomic Brands, the innovator behind the Monaco® Cocktail brand, have proudly announced an extensive multi-year agreement to continue and grow their collaborative marketing efforts throughout the United States. This announcement not only reaffirms the success of their ongoing partnership but also reflects the mutual commitment of both entities to elevate the presence of the ready-to-drink (RTD) cocktails in the competitive alcoholic beverage market.

Joint Ventures and Market Expansion

Through this amplified partnership, UFC® is set to utilize its substantial platform to significantly boost the visibility of Monaco® Cocktail’s diverse RTD product lineup. The synergy between UFC’s thrilling sports entertainment and Monaco® Cocktail’s vibrant drink selection is expected to create a dynamic fusion that captures the essence of celebration and excitement within both the fighting and social spheres.

Fiscal Implications and Shareholder Impact

With TKO Group Holdings NYSE:TKO at the forefront of this collaboration, stakeholders are optimistic about the growth trajectory imposed by the widened scope of this partnership. The union of UFC’s far-reaching influence with Monaco® Cocktails' rapidly growing market share presents potential for increased revenue streams and solid investor sentiment, making this multi-year agreement a strategic move for both brands, especially in terms of market penetration and brand loyalty. Analysts are eagerly monitoring the market's response to this announcement and its subsequent impact on NYSE:TKO shares.

UFC, MonacoCocktails, Partnership