JaM Cellars Enhances Holiday Cheer with Sweet Relief Partnership and Exclusive Wine and Groceries Giveaway

In the spirit of the holiday season, JaM Cellars, famed for its top-rated Butter Chardonnay, has unveiled two special initiatives designed to underscore its longstanding commitment to music and philanthropy. The Napa Valley wine producer reveals its fourth annual partnership with the Sweet Relief Musicians Fund as well as its second annual exclusive giveaway in collaboration with iHeartRadio, providing participants with the chance to win a year’s supply of Butter Wines and groceries.

Supporting Musicians Through Sweet Relief

For the fourth consecutive year, JaM Cellars renews its alliance with the Sweet Relief Musicians Fund, a charitable organization dedicated to offering financial aid to musicians and industry professionals facing adversity. Since its inception during the height of the COVID-19 pandemic in 2020, the partnership has successfully raised over $75,000. The upcoming year sees the vintner committing a minimum of $30,000 to Sweet Relief, signifying Sweet Relief’s 30^thanniversary.

Enthusiasts are invited to participate in 'JaMHappyHour', a series of live-streamed wine and music events orchestrated on the last Friday of every month, with JaM Cellars donating one dollar for every social engagement during these sessions, up to $3,000 per event. The collaboration kicks off on Giving Tuesday and wraps up with a year-end performance, promising monthly engagements throughout 2024 featuring various notable artists.

A Festive Giveaway with iHeartRadio

In addition to supporting the music community, JaM Cellars partners with iHeartRadio for a festive holiday giveaway, where wine and music lovers stand a chance to win Butter wines for a year, alongside a grocery stipend. Available until December 24, participation details can be found on various iHeart holiday stations or online.

This dual-pronged approach of goodwill reflects JaM Cellars’ resolve to spread joy during the holidays through music and wine. Echoing this sentiment, Michele Truchard, co-founder of JaM Cellars, expresses her delight over these endeavors, highlighting their mission to create easy-to-love wines enjoyed in musical settings. The Truchards’ labor of love has turned Butter Chardonnay into one of the bestselling chardonnays, reiterating the brand’s success and commitment to community initiatives.

About JaM Cellars: Established by John and Michele Truchard, JaM Cellars presents an assortment of rich and flavorful wines perfect for any celebratory occasion. They are widely recognized for delivering high-quality wines that promise rich experiences, such as the Butter Chardonnay, JaM Cabernet, and Butter Bubbles, among others. JaM Cellars has been honored as an Impact Blue Chip Brand award winner, showcasing decade-long growth and market affection.

About Sweet Relief: Sweet Relief Musicians Fund is devoted to providing financial respite to musicians and industry workers navigating through difficult times. The organization extends support by covering essential expenses and ensuring the music community can thrive amidst personal and professional challenges.

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