Everpro, SMESCO, and Google Indonesia Join Forces to Boost MSME Digital Savvy

In an ambitious collaboration aimed at empowering Micro, Small and Medium Enterprises (MSMEs) through technology, Everpro has teamed up with SMESCO and Google Indonesia to launch a comprehensive digital business workshop. This initiative is designed to harness the transformative power of digital tools to elevate the capabilities and reach of MSMEs in the competitive global market. With these workshops, participants are expected to gain valuable insights into leveraging online platforms for business growth, marketing, and e-commerce success.

Alphabet Inc's Involvement in MSME Empowerment

At the core of this collaboration is Alphabet Inc. GOOG, the parent company of Google, which brings a wealth of digital expertise and resources to the table. Founded as a restructuring of Google in 2015, Alphabet has become a beacon of innovation and growth in the technology sector. The workshops facilitated by Google Indonesia are fully aligned with Alphabet's broader objectives to promote digital literacy and enable economic progress through technology.

Expected Outcomes for MSMEs

The digital business workshop co-conducted by Everpro, SMESCO, and GOOG is aimed at equipping MSMEs with practical tools and knowledge. By covering essential digital strategies, including search engine optimization, online advertising, and data analytics, MSMEs are poised to tap into new markets and customer bases. The collaborative effort highlights the potential for technology firms and businesses to work together in fostering a more digitally inclusive economy, thereby creating an environment conducive to innovation and sustainable business development.

Everpro, SMESCO, Google