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Huawei Enters the AI Fray Against Nvidia With Its New Ascend 910B Chip

Published June 8, 2024

Nvidia Corporation NVDA, a leading technology firm renowned for its high-performance graphics processing units (GPUs) and innovative system on a chip units (SoCs), now faces a stout contender in the artificial intelligence (AI) arena from Huawei Technologies Co., a giant in global technology. Huawei has introduced its latest AI processor, the Ascend 910B, which is poised to challenge NVDA’s A100 GPU in critical efficiency tests and performance benchmarks in AI applications.

Ascend 910B vs. A100: The Battle Commences

An executive from Huawei boasted that their new AI chip, the Ascend 910B, either keeps pace with or outstrips the capabilities of Nvidia's A100 in certain assessments. Specifically, the Ascend 910B showcases its prowess by attaining 80% of the A100's efficiency in training substantial language models, with instances where it even surpasses its competitor's performance. This emerging rivalry underscores the brisk advancements in AI chip technology and the intensifying competition among key industry players.

Analysing the Market Impact

This development could ripple through the technology sector, affecting other major companies such as Apple Inc. AAPL, Intel Corporation INTC, and Baidu, Inc. BIDU. As firms like AAPL drive innovation in consumer electronics and INTC continue to dominate the semiconductor industry, the pressures of competition necessitate continual advancements in AI chip technology. Additionally, companies like BIDU, which specialize in internet search services and rely heavily on AI, closely monitor these advancements to possibly integrate cutting-edge processors like the Ascend 908B into their infrastructure, enhancing their search capabilities and service offerings.

The intensity of this competition serves to propel the industry forward, fostering rapid technological growth. It remains to be seen how the major players in the market will respond to Huawei's latest offering and what this might mean for the future of AI technologies and the semiconductor industry at large.

Nvidia, Huawei, AI