Magnite Study Highlights the Influence of Ad-Supported Streaming on Southeast Asian TV Viewers

Southeast Asia is witnessing a significant trend in the realm of television viewing, with a study by Magnite, Inc. MGNI revealing that 71% of TV viewers in the region engage with ad-supported streaming services. This behavioral shift marks a transitional phase in how audiences in Southeast Asia consume media, and presents an expansive opportunity for brands to connect with viewers through these platforms.

The Growing Popularity of Ad-Supported Streaming in Southeast Asia

The research conducted by MGNI, which operates a leading independent sell-side advertising platform, underscores the growing popularity of ad-supported streaming services. With a vast majority of Southeast Asia's TV viewership leaning towards these services, brands stand to gain significantly in terms of both scale and impact. Companies aim to capitalize on this trend by crafting strategic advertising campaigns tailored to the streaming audiences in this vibrant market.

Economic Implications for Brands and Advertisers

The implications of this study for brands and advertisers are substantial. Not only does this medium offer scale, due to the sheer number of viewers it attracts, but it also presents an effective way to create impact through targeted advertising. MGNI's insights suggest that the adaptive nature of ad-supported streaming services allows for a more personalized and engaging experience for viewers, which in turn can lead to higher engagement rates for brands, potentially boosting return on investment in advertising spends.

Magnite's Role in Shaping the Future of Advertising

Headquartered in Los Angeles, California, MGNI is charting the course for the future of advertising in the digital age. By providing an independent sales advertising platform that operates across the United States and internationally, MGNI enables advertisers to reach diversified audience segments effectively. The findings from the Southeast Asia study highlight the company's pivotal role in helping brands navigate and leverage the evolving media landscape to optimize their advertising strategies.

advertising, streaming, SoutheastAsia