TELUS and Magnite Embark on a Pioneering Collaboration in the Streaming TV Sphere

In a significant development for the digital advertising industry, TELUS Corporation TU, a prominent telecommunications and information technology service provider in Canada, has initiated a strategic partnership with Magnite, Inc. MGNI, a leading global sell-side advertising platform. This venture stands out as a critical milestone set to enrich the streaming TV landscape in Canada.

Magnite's Swift Advancements in the Ad Tech Zone

Magnite, Inc. MGNI operates with an independent stance in the sales advertising sphere, both domestically and internationally, from its headquarters in Los Angeles, California. Its recent collaboration with TELUS signifies the adoption of Magnite's SpringServe ad server, coupled with the Magnite Streaming Supply-Side Platform (SSP), marking them as the preferred technological solutions for advertising across TELUS' digital properties.

TELUS Bolstering its Advertising Capabilities

With the goal of harnessing groundbreaking advertising technology, TELUS Corporation TU has sought to amplify its digital advertising potential through this partnership. TELUS, headquartered in Vancouver, Canada, now positions itself to pave the way for an advanced digital advertising era, with Magnite's tools enabling the company to optimize ad operations and revenues within the dynamic streaming TV market.

Magnite Amidst the Titans: Impact alongside Nvidia and Motorola Solutions

The advertising technology realm where Magnite MGNI operates overlaps with sectors pioneered by other industry giants such as Nvidia Corporation NVDA and Motorola Solutions, Inc. MSI. Nvidia Corporation, rooted in Santa Clara, California, has built a reputation in the creation of GPUs for gaming and professional markets, as well as SoCs for mobile and automotive fields. Meanwhile, Motorola Solutions, established in Chicago, Illinois, continues its legacy as an influential player in data communications and telecommunications equipment post its separation from the mobile phone domain in 2011.

TELUS, Magnite, DigitalAdvertising, StreamingTV, Technology, AdvertisingPlatform, Telecommunications, AdTech, Partnership, Media