Sabre and Hawaiian Airlines Strike New Distribution Deal Enabling NDC Content for Agencies

In a significant development for the travel industry, Sabre Corporation SABR, a leading software and technology provider, has forged a new distribution agreement with Hawaiian Holdings, Inc. HA, the parent company of Hawaiian Airlines. This multi-year contract will empower travel agencies that use the Sabre Global Distribution System (GDS) by providing them with enhanced access to New Distribution Capability (NDC) content alongside the more traditional EDIFACT data.

Understanding the Impact of the Agreement

The collaboration between Sabre SABR and Hawaiian Airlines HA is a landmark deal that illustrates the evolving landscape of the travel industry. Through this agreement, Sabre-connected agencies will be able to tap into a richer spectrum of content and offers from Hawaiian Airlines, which is poised to not only enhance the shopping experience for travelers but also solidify the negotiating and booking capabilities of travel professionals. Sabre's technological prowess in the industry underpins its commitment to delivering cutting-edge solutions for travel management, while Hawaiian Holdings continues to assert its presence as a premier provider of passenger and cargo transportation services.

Details of the Distribution System

The integration of NDC content within the Sabre GDS ecosystem marks a pivotal step forward in the distribution of travel inventory. NDC is an IATA-supported standard that enables the travel industry to transform the way air products are retailed to companies, travel agents, and consumers. This standard allows for a more dynamic and personalized shopping experience, providing access to a broader range of fares, products, and services offered by airlines.

For Hawaiian Airlines HA, headquartered in Honolulu, Hawaii, and Sabre Corporation SABR, with headquarters in Southlake, Texas, the agreement underscores their roles as innovators in the global aviation industry. The deal promises to bring a host of benefits to Sabre's extensive network of travel agency customers, who will now have unprecedented access to Hawaiian Airlines' full inventory, including ancillary services and exclusive offers made possible by the NDC's advanced retailing capabilities.

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