Nickelodeon Teams Up with CBS Sports for Slime-Filled Super Bowl LVIII and Nickmas Game Telecasts

In an innovative collaboration designed to capture the imaginations of football fans and families alike, Paramount Global PARA, PARAA has announced a unique programming event. The much-anticipated Super Bowl LVIII and a special Nickmas game will be televised with a Nickelodeon twist, featuring immersive slime experiences for viewers.

Iconic Characters Join the Sports Broadcasting Team

This year, the broadcast booth for Super Bowl LVIII will come alive with animated antics, as CBS Sports calls in Nickelodeon's beloved characters to co-host. Nate Burleson, the charismatic CBS Sports analyst, will share the screen with Noah Eagle, the enthusiastic play-by-play announcer. Together, they will be joined by a team of iconic animated characters from Bikini Bottom: SpongeBob SquarePants, Patrick Star, Sandy Cheeks, and Larry the Lobster will boost the broadcast with their signature zest.

Engaging a New Generation of Fans

The partnership between the sports and entertainment giants aims to engage younger audiences, drawing them into the sports fold with the universal appeal of these characters. Uniting the thrilling narratives of high-stakes football with the animated undersea world of SpongeBob and friends offers a unique viewing experience that broadens the appeal of the game to include the whole family.

By innovatively blending sports broadcasting with family entertainment, Paramount Global is setting a new precedent for the production and delivery of sports content. This compelling approach is anticipated to contribute positively to the reception of both the Super Bowl and the special Nickmas football game, potentially creating a new tradition for festive family sports viewing.

Paramount, CBS, Nickelodeon