Companies

Apple Vision Pro's Developer Dilemma: Lessons from Microsoft's Past

Published January 29, 2024

As Apple prepares to launch the much-anticipated Apple Vision Pro, the tech giant may be on the cusp of facing a significant challenge, one that Microsoft highlighted back in 2006: the indispensable value of developers. Despite the cutting-edge capabilities and the possibility of running numerous apps via emulation on the Vision Pro, it's the support of the developer community that could make or break the device's success.

The Crucial Role of Developers

The success of any platform largely depends on its developer ecosystem. Apple's latest incarnation, the Vision Pro, is no stranger to this rule. A robust network of developers ensures a continuous stream of applications that drive user engagement and retention. Without their support, even the most advanced hardware can struggle to find relevancy. Microsoft's experience with its platform over a decade ago underscores this principle, where the lack of developer investment led to challenges in user adoption and engagement.

Implications for Apple Stock and the Market

Investor attention is often fixated on the innovative prowess of companies like Apple. However, with the pending release of the Vision Pro, it's crucial to acknowledge how integral software support is to device viability. Observing this scenario, it also becomes relevant for stakeholders and market watchers of tech stocks, such as Alphabet Inc. GOOG, to consider how a vibrant developer ecosystem adds to the competitive dynamics in the tech industry. Alphabet, as a leader having experienced immense growth and valuation due to extensive developer involvement, exemplifies the positive impact a thriving developer community can have on a tech conglomerate.

Apple, Microsoft, Developers