Advertising

FreeWheel Sanctions Transmit as Certified SSAI Provider for Live and PiP Formats

Published November 15, 2023

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- In a significant advancement for television advertising technology, FreeWheel, a global technology platform known for specializing in the television advertising industry, has officially certified Transmit as a server-side ad insertion (SSAI) provider. Transmit, revered for bolstering the revenue streams of the most sought-after streamed content in the world, steps into the spotlight as the inaugural partner to achieve certification for live, and remarkably, picture-in-picture (PiP) formats as well.

Embracing Innovation in Advanced TV Advertising

With this certification, Transmit exhibits its capability to seamlessly integrate with FreeWheel's powerful ad management system. This marks a transformative collaboration that promises to wield a notable impact on the efficiency and effectiveness of ad delivery in live and on-demand streaming environments. The integration enables an unobtrusive yet impactful viewer experience, especially in live broadcasts and the emerging PiP format, addressing the evolving nuances of consumer engagement.

Live and PiP Formats: The New Frontier

The distinguished achievement by Transmit sets a precedent in the realm of advanced TV advertising. The validation from FreeWheel signifies a sturdy endorsement of Transmit's technical prowess, particularly in handling the complex demands of live streaming and PiP ad insertions. Advertisers can now launch campaigns with confidence, knowing that their messages will be delivered efficiently and within premium streamed content, irrespective of the viewing format.

A Strategic Move for Market Positioning

This groundbreaking certification not only elevates Transmit's standing in the market but also potentially influences stock performance for companies involved in this sector. With innovations like SSAI, companies persist in their quest to unlock new revenue opportunities and heighten user engagement, factors that are closely monitored by investors and can reflect in stock valuation. The certifying of Transmit by FreeWheel emphasizes the continuous convergence between technology and media, steering a new epoch in programmatic advertising.

FreeWheel, Transmit, SSAI